The carousel format lets you show two or more images and/or videos, headlines and links or calls to action in a single ad. Up next, select the Facebook and Instagram pages that are shown on top of your ad. The simple answer is that you can use the exact same placements that you’d use for your other Facebook ads. Not to worry though, as you can add new photos and deactivate the once that were pulled from your URL anytime in the process. If you are making a campaign with a carousel, besides the visual part, it is very important to have a great copy and a strong call to action that will get people to act. Shutterstock stretches an image over multiple carousel cards. Unsure what to include in your carousel ad headlines? In this case, you can show the maximum number of personalized product recommendations as all of these will be relevant to the person seeing them. This ad by Airbnb is also listing the benefits of their service. Dec 20, 2020; Indianapolis, Indiana, USA; Houston … The University of Windsor's Early Years Specialization course would like to welcome all... Facebook is showing information to help you better understand the purpose of a Above, we mentioned that Facebook carousels are great for storytelling. We gathered some cool ideas to help you come up with good ideas for your brand’s ad campaigns. 23 talking about this. According to Kinetic Social’s data, these ads can drive up to 10x more traffic to your website than single-image sponsored posts on Facebook feed. If you follow the ad specs, your carousels will look good both on Facebook and Instagram newsfeeds. Showing products in a carousel post is just the beginning. If you’re using a carousel ad to tell a story or want to have a specific card always at the top position, deselect the tick box. 🙌. When you first post your carousel, a number of your followers will see it in their feed as it is – meaning from the first card and so on. BUT, when Instagram shows your carousel for the second time in news feed, the carousel won’t start from the first card – it will start from the second. This signals the algorithm that your post is of value and your post gets more impressions organically. This means that you can link to up to 10 different landing pages. Your email address will not be published. When creating Facebook carousel ads that showcase the products in your online store, put some effort into creating high-quality product photos. Read more about Facebook dynamic remarketing ads here. Creative and original cakes made to order. There’s no surefire way to tell which ad creative is going to work best, it’s all about testing! You can even use this as a growth hack to find out which benefit is the most relevant for your target audience. Facebook collection ads were a huge part of what helped menswear brand Combatant Gentleman double the number of purchases made through their campaigns. For example, once you schedule your post for Instagram, you cannot edit it in the sense that the scheduled images cannot be replaced. For example, you can show specific product features on each image. It doesn’t matter what industry you are in, carousel posts can help you connect with your audience and raise the awareness of your brand. Video Will Continue to Be #1 for Engagement. After testing many different approaches, this one has proven to be the most efficient. NFL QB carousel 2021: Updated best landing spots for biggest stars, prospects. Very often, an idea is all it takes to kick-start a business into an achievment rich environment. If your carousel cards must follow a specific order to make sense, don’t forget to switch off the automatic rotation during ad setup. Whether you decide to go the organic or promoted route, carousel posts give your readers fun, creative content. 29 likes. The first thing people notice about your Facebook ads is the image. You can add up to 10 different carousel cards, each showcasing a new item and linking to that item’s landing page on your website. Let’s get those carousel ads up and running! If you don’t have the resources to create custom illustrations for your ads nor order an expensive photoshoot, you can simply use some beautiful stock photos. Here’s an example by Hired that includes the names of software development jobs both in the carousel images as well as headlines. – we’ll get to it later!). Try one of these tactics: One smart hack to get people to engage with your carousels is to tell the story over several images. and nothing less. This photo or video should have a strong focal point and should evoke some emotional response. But, since it is considered as one post, you can set only one location and caption for all pictures. Last year, we introduced the carousel format for Facebook ads, which lets advertisers showcase multiple images in one ad. We have seen that for some brands, showing the prices in ads works well and increases the CTR. Using images and videos in your carousel ads doesn’t have to be an either-or decision. Once you have set up your ad campaign and ad set, it’s time to create your carousel ad! If your image is not in the 1:1 square format, you can click on the “Crop Image” button and adjust which part of the visual will be shown. Turning your existing carousel ads into slideshows is a good way to test another ad format without a lot of extra work. Make sure you find it and fill it in as it’s a critical part of your ad. Learn technical requirements and design recommendations, and see an ad example. This ad addresses multiple buyer personas. Here’s the full list of campaign objectives that support the carousel format: To set up a Facebook ad campaign with carousel ads, go to the Facebook Ads Manager and select one of the above campaign objectives. This ad tells a story through multiple images. Carousels that have a swipe left message written on them perform better when it comes to engagement. It is the same for all cards in your carousel ad. Do they bring better results than regular ads? Goes without saying that this is the format you’ll want to use. First thing you need to do is creating facebook page. Among other aspects, your Facebook ads cost depends on the ad creative and its placements. Let’s say we selected the “Conversions” objective. The below example by Deezer explains how to get started with their music streaming app. One of the benefits of carousel ads is that they call people to interact with them. Each of the carousel cards shows how their app helps to improve the photos taken on your smartphone. Like static image ads, Facebook carousel ads have the call-to-action button option. By stretching the image over multiple cards, they call for people to scroll further to see what’s in the picture. The carousels are efficient not just because they encourage people to click on and interact with your ad… They also simply give you more room for showing your products or telling your brand story. Here’s what you need to know about each option for your rec center. Send her some delicious black chai, and then we’re talking! And if you use it in a creative way, the 1. If you want to see the second, third, and tenth card of a carousel ad, you need to click on the “next” arrow or swipe right on your mobile screen. It could be a variation of the main title, or a subtitle if you like, but do not ever post a carousel without this. According to a study, it does. As you scroll down a bit, there are two more boxes where you can enter URLs. Every ad placement and format is included to give marketers an easy view of the various specs for each ad. Here’s what we like about this carousel ad: If you’re planning to create Facebook carousel ads that list multiple products, we recommend testing two options: run one carousel ad with prices included and the other one without. Use carousel ads to promote blog articles. If you don’t have a second title on card number two, your audience will not know what’s the carousel about and will not stop to swipe and see your entire post. Add Your Title. Start by uploading all the images for your carousel ad. If you see that a carousel ad has higher cost-per-result but has used up significantly more budget than better-performing single-image ads, it may be a good idea to turn off the carousel ads or move them to a separate ad set. By using this carousel approach, your ad will become relevant to a wider audience – you never know which particular blog article may interest a specific person. Every day on Facebook, about 8 billion videos are … Required fields are marked *. You can also add the carousels to existing campaigns by simply selecting an ad set and adding a new ad to it. You only have the option to publish it right away or to delete it. You can also add your Instagram account if necessary. There’s absolutely no limit to the type of post you can add there, from photographs to testimonials to user reviews . Naturally, there are special cases where using up all 10 available cards makes sense. You could add a carousel ad card about each of them into a single ad. Get the latest Ad Specifications for Facebook Ads in 2021 including Facebook Ad sizes, Dimensions, Ratios and Character Counts. Once your audience is captured by this, they won’t resist swiping to see the rest of your post. Now, it’s time to upload the creatives! Up next, you can enter all the campaign and ad set details, including the target audience, budget, etc. Compared to the most frequently used Facebook ad format – single-image ads – the carousel ads provide a unique opportunity to show more product images and benefits inside a single-image ad. The mobile app for local dating LOVOO used Facebook’s carousel ads and saw 72% higher click-through rates and 35% lower mobile app install costs while reaching higher sales. Your product is both cheaper, has higher quality than the competition, and you offer free shipping? Get inspired whenever you need to create carousel ads on Facebook. If you’re using a carousel ad to tell a story, it’s best to keep the main ad copy short, so that the viewer will mostly focus on the information shared in images and the headlines below them. Creator Studio solves that problem. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads. Add new pictures if necessary, and then edit the links and headlines as above. They’re the perfect showcase for promoting your business’s story, products, and services. Your email address will not be published. Claire will take great care in providing you with a great... Facebook is showing information to help you better understand the purpose of a This ad lists product features and benefits. 💡 There is also an option to use a video as the first card in your carousel ad. After all, why choose only one when several photos can showcase the product in a better way, in different colors or sizes, different patterns or, if it’s an event, people in different moods. Instagram and Facebook allow you to post up to 10 photos or videos per post and it’s a great way to show everything you want for your product. Does it really help to tell people to swipe left on a carousel post? 8 YouTube ACTIVITIES and MANY GIVEAWAYS for families in the Windsor Essex Area. Software and marketing solutions we bring are based on a synergetic approach with the client at the center of decision making process. It can also be in the form of questions about which slide is the favorite or which photo do people like best. We recommend that you leave the “Dynamic Creative” option unselected in the ad set setup phase. Facebook has another ad format called slideshow ads. Here’s an example of a Facebook carousel post from Travel Channel: Each carousel card takes you to a different landing page: If you click on the first card, you’re taken to an online store page where you can buy houseplants perfect for beginners, etc. This ad shows multiple colors of a product. You can also set up dynamic remarketing ads that look like the regular carousel ad, but include personalized cards, based on which products a person has looked up on your website. The band consists of Sabine Zuga... Facebook is showing information to help you better understand the purpose of a Facebook Carousel Video Ads Recommended size: 1080 by 1080 pixels (1:1 aspect ratio) Minimum size, landscape video: 600 by 315 pixels (1.9:1 aspect ratio) Minimum size, square video: 600 by 600 pixels (1:1 aspect ratio) . Facebook Carousel Ads. Carousel is a Latvian indie pop band from Riga/Latvia formed in 2015. With a Facebook feed carousel, you can nicely show off all sorts of content. Facebook carousel ads are a type of Facebook ad format that enables advertisers to display 3 (to 10) products or images within a single ad unit. Or you can depict your product from different angles. This one’s easy: give your ad a name. Select whether you want your cards’ order to change. Use the above links to quickly jump to the part of the article you’re most interested in. To make this carousel even more engaging, they could have added some images of the product in various settings, e.g. 😉. You can create a carousel that has between 2-10 cards. Or linking images to create a bigger story? However, it can also backfire as people may consider your products too pricy. So when setting up a Facebook ad campaign, we recommend to include both carousel and single-image as formats. The Instagram carousel by Finnish Design Shop uses the special ad type to show a product in its different available color variations. People can scroll through the carousel by swiping on their mobile device or by clicking the arrows on their computer screen. These are the so-called “need-to-complete” posts, where the first photo teases the second, and so on. For example, swipe for more, swipe to see, swipe over, etc. With Facebook Carousel Ads, interaction also includes moments when people click “next” to view other slides. It’s also applying one of the Facebook ads best practices to include numbers in the copy: “Choose from over 40,000 villas, tree houses, and beach getaways.”. One of such occasions is when you’re using dynamic remarketing ads. Always: For ideas on carousels and a strategy of social media management that raises interest in your brand and generates new leads you can always contact our marketing team, and after a complimentary analysis of your social media presence, they will suggest improvements and next steps towards reaching your business goals. Here’s an example of how the same carousel ad will look on Facebook and Instagram: You can use the same carousel ad across different placements. We recommend uploading all your carousel ads images together, before continuing to the copy setup. Once you have added as many carousel cards as you like and uploaded a visual to each, continue with the copy. You can actually combine both in a single ad. Last, not least, you will encounter the tick boxes that allow you to show the best-performing cards first. P.S. Keep the headlines short and catchy. Let’s take a look at some of the more popular use cases for carousels. Is it just us, or the first visual with a real person creates a stronger emotional connection with the brand and makes the ad copy more trustworthy? The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. So if you are wondering when to start using them, the answer is quite simple: as soon as possible. This example by the SEO software Moz lists product benefits. ONLY 3 DAYS LEFT for the GIVEAWAYS you could win … © Linear  document.write(new Date().getFullYear()); | Privacy Policy | Terms & Conditions, 36 Facebook Ad Examples By Top Brands (2019 Edition), The efficiency and cost of Facebook carousel ads, 10 good examples of Facebook carousel ads, Image/Thumbnail size: : at least 1080 x 1080px, Link Description max length: 20 characters, It shows the product’s benefit, not just by listing them, but also visually, It uses videos in the cards instead of static images, All the videos follow a similar style, making the ad aligned with one type of branding, The first card works as an introduction to the following product showcase, The product names are always listed in the headline, All the product prices are listed so that you can already consider whether you want to buy the items while watching the ad, Easy to grasp – people can immediately understand what’s promoted, Engaging – people want to find out more, Include a call-to-action, e.g. Should you spend time on adding them to your Facebook campaigns? Facebook Carousel Ads vs. Facebook Collection Ads At first glance, Facebook Carousel Ads and Facebook Collection Ads appear very similar. You just need to think of a story that represents your brand in the best way. . When setting up the carousel ad with multiple blog articles, don’t forget to add a custom URL under each card, so that every image will take the user to the corresponding blog article. Tell However, if you only have one landing page, you can also use the same URL for all your cards.
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