As you can see, creating carousel ads isn’t as difficult as it may have seen in the first place. Plated’s ad shows the step-by-step story of what happens once you receive one of their delivered home cooking boxes: you open the box, you’ll get all the ingredients, you prepare the dish, and you have the perfect dinner with your loved ones. Here are the top 5 takeaways to keep in mind: If you want to learn more about Facebook advertising, make sure to check out our blog. Early Years Virtual Carousel 2021, Windsor, Ontario. The carousels have a strong track record of bringing results and being a good fit for advertisers with many different goals (product sales, website traffic, blog engagement, etc. Like static image ads, Facebook carousel ads have the call-to-action button option. For creating a Facebook ad, you will use Facebook Ads Manager, where you will select your marketing goal, choose carousel format and the party can start! Turning your existing carousel ads into slideshows is a good way to test another ad format without a lot of extra work. Using Facebook carousel ads in their ad campaigns, e-commerce website Threadless was able to triple their revenue. The simple answer is that you can use the exact same placements that you’d use for your other Facebook ads. Each of the 10 cards can have its own headline, description, link, and call to action button. For example, swipe for more, swipe to see, swipe over, etc. Facebook carousel ads are a type of Facebook ad format that enables advertisers to display 3 (to 10) products or images within a single ad unit. And if you use it in a creative way, the 1. 𝐂𝐲𝐛𝐞𝐫 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐲𝐬𝐭𝐞𝐦 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞. in the living room, in the kitchen, etc. Your email address will not be published. Your product has features for task management, to-do lists, sprint planning, time tracking, and much more. RACI matrix: Still assigning responsibility and increasing project visibility in 2019. – List all of it in a carousel ad! Whether you decide to go the organic or promoted route, carousel posts give your readers fun, creative content. Or linking images to create a bigger story? If your image is not in the 1:1 square format, you can click on the “Crop Image” button and adjust which part of the visual will be shown. Facebook collection ads were a huge part of what helped menswear brand Combatant Gentleman double the number of purchases made through their campaigns. This ad shows multiple colors of a product. Each card in the ad can have a unique headline and link description. Unsure what to include in your carousel ad headlines? In addition to highlighting product features, you could alternatively list the benefits of using your product or service. Keep the headlines short and catchy. Do they bring better results than regular ads? To make sure your carousels will be a success, we listed down 20 more hacks and tips to help you win the Facebook advertising game. If you want to see the second, third, and tenth card of a carousel ad, you need to click on the “next” arrow or swipe right on your mobile screen. Use between 3-6 carousel cards for best results. Required fields are marked *. The mobile app for local dating LOVOO used Facebook’s carousel ads and saw 72% higher click-through rates and 35% lower mobile app install costs while reaching higher sales. Like in the Shutterstock ad we mentioned before…. It showcases the first card + 9 different product images. The band consists of Sabine Zuga... Facebook is showing information to help you better understand the purpose of a So if you are wondering when to start using them, the answer is quite simple: as soon as possible. This ad addresses multiple buyer personas. Carousel is a type of post that combines multiple images or videos into one post. This signals the algorithm that your post is of value and your post gets more impressions organically. This Complete Facebook Ads Guide covers every different format, along with detailed With a Facebook feed carousel, you can nicely show off all sorts of content. Use the above links to quickly jump to the part of the article you’re most interested in. Go to all your cards one by one, click on “Select Image” and upload all the creatives you want to use. Carousel Ads showcase up to 10 images or videos that users can swipe through on their device – mobile, desktop or tablet. You can add up to 10 different carousel cards, each showcasing a new item and linking to that item’s landing page on your website. This ad tells a story through multiple images. Is it just us, or the first visual with a real person creates a stronger emotional connection with the brand and makes the ad copy more trustworthy? When you publish a carousel post, your audience will see the small dots under the imagery which will signal them that there is more content to swipe, read and enjoy. Get the latest Ad Specifications for Facebook Ads in 2021 including Facebook Ad sizes, Dimensions, Ratios and Character Counts. Read more about Facebook dynamic remarketing ads here. And boy does she love conversion copywriting or any writing for that matter (ask anyone who’s worked with her). Instagram and Facebook allow you to post up to 10 photos or videos per post and it’s a great way to show everything you want for your product. It is only available for the news feed, both on mobile and desktop. But, since it is considered as one post, you can set only one location and caption for all pictures. Here’s the main benefit of rotating your carousel ad images and showing the best-performing cards first: Facebook algorithms will learn what people click on the most, and you can end up having lower CPC and cost-per-purchase. But the Carousel Ads slowly moved across verticals, towards becoming one of the advanced Facebook Advertising techniques that is extremely engaging in promoting businesses. Have a second title on the second image in a row. A great image is not only eye-catching, but important for your customer to retain the information that you are sharing. It is the same for all cards in your carousel ad. Recommended Facebook ad image size: The best image size for Facebook ads is at least 1080 x 1080 pixels, but it's best to use the highest Facebook Carousel image size that meets the ratio requirements since there is no If your carousel cards must follow a specific order to make sense, don’t forget to switch off the automatic rotation during ad setup. Dec 20, 2020; Indianapolis, Indiana, USA; Houston … You have probably already seen posts on Facebook and Instagram that look like a slideshow. Follow the below ad specs shared by Facebook for an even smoother setup process: Looking for some Facebook carousel ad inspiration? Every day on Facebook, about 8 billion videos are … Emails and Emotions: Does Provoking the Right Feeling Sell the Right Thing? What happens is that you can also attract the attention of the people who wouldn’t react to a single-image ad, but enjoy swiping through multi-image ads.
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