But how much do Facebook ads cost in 2021? Instead of making false promises of becoming an expert after one course or trying to sell how easy it is to learn the material, Devmountain states the facts. Why It Works: The ad creates a sense of urgency and highlights a specific city where someone can use their booking services using beautiful photography. Fiverr uses a real example of a logo created by a designer available through their platform to illustrate the capabilities of their talent pool. A carousel ad uses up to 10 images or videos to showcase your product or service. With a brief video that keeps it real while still explaining how effective their courses are, the company is more believable and trustworthy. Why It Works: This ad’s images and copy make it clear how easy it is to take advantage of Well Fargo’s rewards for opening a new checking account. Note that the still frame includes a sentimental caption that is likely to drive more clicks than just the still image. Objective: Retaining current customers and attracting new users. The call to action button “see menu” works well here, because it comes across as a low pressure request to browse their selection of food. In the above Facebook carousel ad example, the post moves by user manipulation. The Facebook Carousel ad option allows brands to feature images (or videos) of multiple products in one ad. Whether you’ve used Skyscanner before or you never heard of the website, you’re likely to click “Learn More” due to the multiple eye-catching images and the low price mentioned. Objective: Raise awareness and increase site traffic. This pairs nicely with opened magazines that show headline examples of the topics they cover. Why It Works: Coursera’s offerings speak for themselves. Source: Facebook. Why It Works: The photo of the pizza is designed to grab hungry users’ attention. This ad shows Facebook users all the cool new things they can learn for just $11.99! Carousel ads best practices. When I saw this ad I originally thought it was an article and clicked on it. The emphasis on “free” is super important here. Why It Works: The ad copy is short and sweet and the image is simple yet enticing. Why It Works: This ad is well designed and succeeds with a less-is-more approach to convincing people to sign up. The sense of urgency conveyed by this ad where it says “For a limited time only” is a smart move to nudge people to be more proactive. Edit the destination URL and add a headline for every image (which Facebook refers to as a “card”). The bold image, ad copy, and “Shop Now” call to action button work together to express the urgency to get customers to take advantage of the deal. Why It Works: Instead of directly promoting their SaaS product, PandaDoc offers up a super comprehensive guide created in tandem with Hubspot. 5 Creative Facebook Carousel Ad Examples One of the best ways to become an expert at creating a stunning Facebook ad is to browse through what others are publishing. Why It Works: The ad copy is short and sweet, and the philanthropic aspect is appealing to both new and regular customers. GitLab knows that it’ll be hard for people to stop using their platform once they start. Instagram is all about the imagery, right? Objective: To raise awareness a specific offering within the Marriott hotel network. Why It Works: Whether you’ve never heard of General Assembly, or you’ve already taken their courses, the offer for a free introductory workshop on a popular subject or skillset is likely to catch your attention as you’re scrolling through Facebook. A great product or service aspires to meet several of your prospect’s needs. Learn technical requirements and design recommendations, and see an ad example. Publish a carousel post or ad as an organic story on your page wall and/or an ad unit; either can easily be viewed on desktop and mobile. Brilliant Earth. Objective: Raise brand awareness, increase blog traffic, and drive online conversions. Why It Works: This special offer is perfect for attracting new customers and driving them to take action as soon as possible for a limited time. Highlighting a common pain point is always effective. Why It Works: The mix between a product image and graphics adds a fun, whimsical element to this ad that’s extra attractive for the holidays. Objective: Drive traffic to the Squarespace website. Why It Works: One the main ways software companies (especially SEO SaaS companies like Botify) succeed at promoting themselves is through high quality content. The app also asserts its authority by being recommended by Forbes, and gently pushes people to install the app directly from this Facebook ad. Why It Works: The bright yellow is eye catching, the music is attention grabbing, and the logo is likely recognizable to members of their target audience who have worked in the realm of online business or digital marketing on some level. Objective: Generate more leads and provide value to current customers. Step 5: Publish your campaign and monitor the results. The simple and bright ad with a direct call to action and very little ad copy works well in this case. Why It Works: The ad cuts straight to FabFitFun’s most important selling point/differentiating factor: its wide variety of full size products. Objective: Raise brand awareness and increase sales. The minimum number of cards you can use … With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel … Facebook carousel ads are like a shopping mall store window where you can display several of your top picks in one scene. It was smart to make the button say “Learn More”, because it’s a low-stakes call to action that invites curious potential customers to ease into the sales funnel. Blue Apron) by emphasizing its special deal and discount, its free shipping offer, and its accolades (such as being named #1 Meal Kit in the country by USA Today.). According to a report by Kinetic Social, carousel ads perform 10 times better than regular ads.Plus, since 90% of Facebook users access via mobile, that’s a great use of a small amount of real estate. Also, if you haven’t gotten the chance to read our guide on Facebook advertising yet, we highly recommend that you take a few minutes to check it out now. Objective: Raise awareness of seasonal products and drive sales. The Sill’s Facebook carousel ad is promoting houseplants. Serialize related videos. Why It Works: This ad is super simple, but a great example of not needing to do much else when a high quality image carries the weight of the ad. Objective: Raise brand awareness and increase audience consideration. Why It Works: A free handbook/audiobook with in-depth insights is a good way to win over new users. They don’t need to get too fancy to sell the idea… no one wants to have to worry about getting a new toothbrush every three months. Facebook ad examples: Carousel ideas to get inspired Show multiple products. Why It Works: The ad copy cuts straight to the chase and invites potential customers to visit their site to explore their various offerings. Why It Works: The ad gives a great preview of the software’s capabilities so that its features and benefits speak for themselves. +(844) 701-2808. They just view and read what’s in front of them. By studying Facebook carousel ad examples, we identify how this multipurpose feature beautifully executes specific purposes. The holidays are a time of year when people are more likely to justify spending money on something even if they can’t afford to pay for it in full on the spot. Promoting this type of content through a Facebook ad is also a great way to make sure their content is seen by their existing customers, and brings them value, too. We can target people that have an interest in competitor restaurants in midtown Manhattan. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. Why It Works: The ad includes a trusted rating to back up their claim of being an all-inclusive ecommerce platform. Who It’s Targeting: Current and new users. Why It Works: As a new clothing rental subscription company, Nuuly makes the brand sound easy and approachable. This is an example of an ad that lists benefits. Objective: Increase awareness of the product and attract new customers. Grab Attention with a Single, Large Picture. Whether you have visited the KAYAK site before or not, their value proposition is obvious. Guardian Weekly uses a carousel ad campaign to grow readership by offering an inexpensive trial. Why It Works: Everyone likes to feel like they’re being fairly compensated. Why It Works: The ad includes an exclusive, time-sensitive offer while emphasizing one of the gym’s biggest value propositions, unlimited access to their fitness classes included in the cost of membership. But before you jump in and start building, you’ll need to pin down a specific robust purpose. In a small study from Facebook IQ research, videos retained users’ … The emphasis on the products’ seal of approval from the National Eczema Organization is a great additional mark of authority. Why It Works: The appeal of this ad is that it uses a brief, captivating video to demonstrate how easy the app is to use while emphasizing how it’s completely free. You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image. Why It Works: Hopper packs a lot into this ad. Not sure which features consumers would be most interested in? For example, they recommend using every component of the carousel ad to make it shine. Facebook Carousel Ads allow businesses to showcase more than one product in a single ad. Why It Works: This software company recognizes that the business productivity app space is competitive. Why It Works: The ad copy has an entertaining play on words, and also includes social proof. Why It Works: The high quality ad image showcasing the product’s effectiveness is all this ad needs to be effective. Instead of focusing on holiday gift giving, this ad appeals to the millennial mentality of “treat yourself”. The Best Facebook Ad Examples in 2020. #1. Be Found and Start A Conversation with your customers in this fast connected world.Ready to grow? Why It Works: Three main aspects of this ad work together to make it effective: the clever ad copy with a playful yet urgent tone, the proof that they are an award winning app according to a reliable personal finance company (in this case, Nerdwallet), and a video preview of the easy-to-use app interface. Facebook ad example for Spanish tapas restaurant We can reach 10,000 potential restaurant customers. A study found that a Wendy’s Instagram ad had a six-point increase in memory retention compared to the single-image ad. Dynamic ads automatically deliver relevant services or offerings to people based on their interests, intent and actions. Why It Works: This ad does a great job of conveying the value of The Financial Gym’s services and offering a low-pressure free consultation to get started. A static ad might list trending courses, but that’s risks looking boring and lazy. Objective: Drive awareness of a brand boosting initiative. Objective: Raise awareness and increase app installations. Why It Works: Less is more sometimes. TYME’s Facebook Carousel Ad promises a quick win to viewers—and delivers it on multiple fronts. Why It Works: Paid content promotion is a great way to increase traffic to a website and provide value to both current and potential customers. Objective: Encourage app installs and rewards program sign ups. 1 Little West 12th Street How much should you spend on Marketing your business online? Why It Works: This ad speaks for itself: whether you’re already a fan of their food or you’re interested in trying something new with the perk of a drive-through. Click Create New Ad and select Multiple Images to create a carousel ad. Why It Works: The ad concept is perfect because it has a socially aware angle that helps differentiate it from competitors and allow potential and current customers to appreciate their services and mission as an institution. Objective: Raise awareness of the benefits of being an Airbnb host and increase website traffic. The clean, bright visuals add to the appeal of the FabFitFun subscription box. Why It Works: A timely promotion that revolves around something your customers appreciate is always a smart move. Why It Works: The ad copy is short and conversational in tone. This ad gives a feel of browsing a retail newsstand in a way a static image wouldn’t be able to. Who It’s Targeting: Potential new studio members. Gymshark’s Blackout Video – Purely Exciting. It says to social media users, “we have something for everyone!”. See the ad specifications for the Facebook feed Carousel ad format, Traffic ad objective. Who It’s Targeting: All potential customers. The Sill Facebook ad example. Objective: Increase awareness of a new perk. Objective: Raise awareness of a specific value-adding feature. Here are a few examples of how … Why It Works: The ad not only lists examples of its wide variety of virtual workouts available, but also shows a video example of what users can expect. It’s a safe bet to invest in advertising products on social media that are already proven to drive revenue. Instagram carousel ads are slide shows in ad format, which allows instagrammers to slide through multiple images or videos in one single post. Are there any enviable Facebook ads you’ve seen lately that you wish we would have included? See more ideas about facebook carousel ads, banner design, game ui design. Why It Works: By sharing a shocking fact about a problem that Grove is claiming to help fix through their products, the brand catches potential customers’ attention and follows up with an inviting discount for first-time orders. While Facebook’s image carousel ads are effective, adding videos to the carousel allows you to be even more creative and make a larger impact (video is king, guys – get on board).Since videos have both motion and sound, viewers … The ability to easily design things like flyers, social media posts, and invitations straight from your phone for free is an enticing offer. Each image or video can have its own link. Our next banner from the list of Facebook ad examples is again Cadbury, this time from their Canadian Facebook page. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. By jumping on the New Year’s hype, The Economist becomes much more relatable to people, and top of mind when they think about their New Year’s goals (which is probably a lot…. Users can swipe through the various slides of a carousel ad to see different items offered. The ad format is great because the image slides transition seamlessly from one to another to illustrate the way Trello works to help teams seamlessly accomplish tasks. One great way to do this is through paying to promote content as a short term boost as a part of a larger overall strategy. The aesthetic of the ad is eye catching because it has an artistic, human quality to it. Facebook Ad Example #1 | The Economist. Who It’s Targeting: This ad is retargeting shoppers who abandoned their carts. Who It’s Targeting: All female customers. The call to action emphasizes its large existing user base, alluding to its established credibility in the personal finance space. 2. The chocolate gets eaten little by little, revealing the message behind it: “A bit is enough to start with”. Zoom uses data to back up their reliable reputation and references their numerous positive customer reviews. Instagram carousel ads also allow the advertisers to add in clickable calls to action, change the text below for each image, and link to various web pages. It shows that it reads both stripe and chip. However, with carousel ad features, the user is invited to play an interactive part with controls that self-guide through the experience you crafted for them. Kiehl’s was smart to simultaneously promote a new product while offering free samples and branded merchandise, because it generates enough interest to hit the “Shop Now” button. Each product or image has its description and link that takes people to a landing page. Facebook shoppers can only see Collection Ads on mobile devices; Facebook Carousel Ads are prevalent on both desktops and mobile (making this ad type multi-platform compliant). Instead of hard-selling a demographic that definitely won’t want to be forced into paying for anything, they’re raising awareness of the Course Hero brand in a comical way. Why It Works: he ad simplifies the concept of hosting using Airbnb and emphasizes the potential to earn thousands of dollars a month. Facebook carousel ads include multiple images and videos (up to 10), which users can browse with a swipe-through menu. According to Google, it takes 22 seconds on average to … Objective: Drive online conversions of a certain product type. This is an example of an ad that builds on itself. This setup is ideal for a product that has a complex design or many notable features. 6 creative examples of carousel ads 1. The image represents a range of demographics that they could be targeting. Objective: Increase awareness and sign-ups. [ebook CTA] Go Back To Facebook Ad Templates List. For example, nonprofits can effectively convey their mission through storytelling. Why It Works: Peloton is one of the pioneers of the home fitness phenomenon, but because of the sharp increase in popularity of digital fitness classes, they need competitive offerings. Why It Works: Promoting a piece of content on the topic of one of America’s most loved sitcoms is a safe bet to catch the eye of your target audience. Who It’s Targeting: The ad’s promotion of a new tool designed to improve buying experience targets new and returning customers. Who It’s Targeting: New and existing users. Why It Works: The video is perfect at giving a visual overview of how Grammarly can improve email quality. Why It Works: The ad works because the promotional deal, coupled with the phrasing of the ad copy conveys that the company values making self-care affordable. Why It Works: The approach of using a customer testimonial is smart, and the simple concept of minimizing stress through preparation (and using their budgeting app) is likely to be an attractive concept to people in YNAB’s target demographic. ClassPass does not mention the price, instead focusing on the number of options to explore. Download the Chainlink Facebook Ads Guide for future reference. Take note of how it appears like any organic post someone would see in their stories feed. Who It’s Targeting: New and regular customers. Something that pops in this ad is that certain words are written in ALL CAPS. First of all, the copy makes clear what the viewer has to gain by engaging with the ad: “Beautiful Curls in 10 minutes or less.”. Objective: Drive sales during the holidays. Another interesting fact about carousel ads is that they’re displayed strategically on Facebook. You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image. Objective: Increase awareness of a special new deal. Naturally, General Assembly designs the intro course to convince the student to continue. One static ad may be able to showcase how versatile pumpkin is as an ingredient, but we think this one makes more impact. The ad conveys that the product speaks for itself. Why It Works: The ad creates a sense of urgency to click the call to action button by providing a code and a cutoff date to redeem a special offer. Applebee’s also does a good job with this ad by not revealing all the details of the promotion to encourage people’s curiosity to actually click to the website to find out more. Instead of setting up 1,000 ad sets manually, you can create a catalog with all your products and services. The sense of urgency and call to action work together well. Who It’s Targeting: New and existing customers. Facebook Carousel Ad examples Audible. Why It Works: This ad is short and sweet but accomplishes what it needs to do: it asserts BigTime as the premier software of its kind for major consulting firms, and offers a free demo. Objective: Build awareness about a particular product. Why It Works: The ad is straightforward and showcases multiple video examples on Fhitting Room’s On Demand video classes. Why It Works: The ad copy builds anticipation and the graphic speaks for itself. Why It Works: The ad has one main focus: to sell more of the universal, versatile elements of the brand’s collection. Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page.. Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. We decided to split up the ads according to the following 10 categories: Part 4: Subscription Based Product/Service, Part 9: Business Communication & Productivity Apps. Why It Works: The ad copy is all about promoting a vintage, nostalgic vibe. Learn more about Carousel ads in our Facebook Ad Templates You Can Use To Create Better Ads! Why It Works: The ad outlines what Freshly offers, includes an enticing visual, and points out a solution to a common pain-point: eating healthy without any hassle. If you’re a Facebook user and have a little extra money to invest, you should see how easy it is to make a Facebook pay per click campaign. Facebook carousel ads are a type of Facebook ad format that enables advertisers to display 3 (to 10) products or images within a single ad unit. Why It Works: This is an effective approach to increasing sign ups through a Facebook ad… raising awareness of and promoting a unique course offering that people might not be familiar with. In a few steps, you have a snazzy new ad ready to publish. It’s great for brands and business that want to: Showcase multiple products at once The ad isn’t specifically aimed at targeting new or loyal customers. Why It Works: The slideshow ad format allows both images and videos to be included as slides, and Estee Lauder uses both mediums to share beautiful imagery of the product and its users. Why It Works: Three easy steps, an enticing offer, and a stunning image make this Facebook ad from Capital One effective. It’s also helpful to familiarize yourself with fundamental advertising rules.
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