Red Bull and Monster Energy drink dominate the market, holding the largest share in the energy drink industry globally. Energy drinks are aggressively marketed in places popular with teens and young adults. The number of visits to an emergency room due to the consumption of energy drinks increased two-fold between 2007 and 2011. (Mordor Intelligence), In the current energy drink market consumption, the United States is the largest consumer of energy drinks. Another catalyst that has bolstered sales is that these beverages are often paired with alcoholic beverages. Sugar-free and fitness-focused energy drinks are thriving as consumers want beverages that provide a big boost without the sugar. This is more than 3 quarters of branded sales figures. The global energy drinks market size was valued at $53.01 billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 billion by 2026. In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth. Sales of Energy Drinks vs. Energy Shots, 2008-2024 For E.S.T Office Hours Call 1-917-300-0470 Patrick conducts in-depth research behind many of the articles and authors a lot of posts you read on FTE. (Allied Market Research), The energy drinks market volume is expected to hit USD 84.70 billion by 2026 growing at a CAGR of 7.3 percent from 2018 to 2026. Distribution of Volume Sales of Energy Drinks in the U.S., by Region, 2018, 2019, 2020, and 2024. Red Bull, Monster, and Lucozade continue to dominate the market with a combined worth of £962 million ($1.2 billion) according to a Nielsen February 2019 report. 150+ pages with extensive text analysis, graphs, charts and 40+ tables. These ingredients suggest that the product is healthier and designed for different activities like improved athletic performance. Tell us about them here. They’ve updated packing to pink and introduced new flavors like “Peachy Rasberry” in an effort to appeal to women. This industry analysis offers insight into the future of the energy drink market, future trends, and specific ways brands are adapting to remain relevant through evolving consumer taste. (NCCIH). New in 2020: Expanded coverage of the high-end energy drink segment. The amount of valuable data and analysis in this report far outweighs its cost and is well worth the investment. A single 16-oz. All in all, they have been happily running the town. Description. (NCCIH), 42% of energy drink-related emergency visits involved mixing these drinks with alcohol or drugs in 2011. This statistic eclipses the consumer age group of 18 to 26 of which only 16% said they drank more than the 27% who said they drank less. Jan 2021. 2. According to Euromonitor International, the energy drink segment achieved $12.3 billion in sales from 2013 to 2018, which is 28.3% per year growth with a CAGR of 5.1%. Per Capita Consumption of Energy Drinks in the U.S., 2005-2024. The top three energy drink brands - Lucozade, Red Bull and Monster - are today worth a combined £962m [Nielsen 52 w/e 16 February 2019]. Product Mix for U.S. More than 29 billion gallons of energy drink liquid is consumed by Americans every year. That’s more than three quarters of branded sales. In fact, the energy drinks category saw dollar sales of more than $11.7 billion in U.S. multi-outlets for the 52 weeks ending June 16, an 11.3 percent increase over the prior-year period, according to data from Chicago-based … (NCCIH), Energy drink-related visits to the emergency department increased in the years 2007 and 2011. The percentage of participants with the lowest ED consumption pattern (1–3 times monthly) increased significantly from 39.5% in 15–18-year-old group to 50.5% in 19–25-year-old group to 55.4% in the 26–40-year-old group to 68.2% in the ≥41 year-old group (X 2 = 26.13, p < 0.001 – Table 4). Have the best times come and gone? (Allied Market Research), Regular energy drinks volume sales remained at 124.6 million liters. Caffeinated energy drink consumption and predictors of use among secondary school students over time in the COMPASS cohort study Prev Med Rep . (AJPM), 81% of U.S. consumers recognize that energy drink companies must include in their packaging the recommended daily consumption limits on energy drinks/shots. The combined consumption has steadily increased since 2013. Discussion of the impact of Covid-19. It can lead to diseases like coronary heart diseases, which can lead to death. (The Grocer), Diet drinks are leading the energy drinks growth despite being a small market. This exciting segment of the beverage industry is seeing sales increase thanks to a growing base of people consuming these products for more energy and the popularity of the product paired with alcoholic beverages. Unites States Energy Drinks Market was estimated at USD xx in 2019 and expected to reach USD xx by 2025, growing at xx% CAGR. https://www.ahajournals.org/doi/full/10.1161/JAHA.118.011318 Commencing with Lipovitan D made by a company called Taisho, the drink which contains vitamins and extra caffeine, was advertised as a therapeutic drink. This leads to a sensation of being wide awake while drunk that has been linked to numerous health problems including lack of sleep and anxiety. (The Grocer). In Japan, where energy sales reached their peak in the early 2000s, have begun updating their products to attract female consumers. Millennials appear to be the target market for energy drinks, with 61% of this generation consuming these beverages. Total U.S. Hey! 4. If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox. In the U.S., energy drinks are the second most common dietary supplement used by young people; about 30% consume energy drinks on a regular basis. Sales of Energy Drinks and Energy Shots, 2008-2024. In fact, in 2015 a group at the Mayo Clinic presented a study demonstrating that a single energy drink raised the drinker’s blood pressure and cortisol levels (a measure of stress), sparking numerous investigations into the health effects of these super-caffeinated cocktails. (Business Insider), The global energy drinks market is classified into Product Type (drinks, mixers, and shots); Distribution Channel (food services, hypermarkets /supermarkets, specialist stores, online retail, others) and by Geography. Per capita consumption of energy drinks increased significantly from 2003 to 2016 only for young adults (1.1 to 9.7 calories). (Market Watch), In the United States, Red Bull GmbH, Monster Beverage Corporation, and Rockstar Inc. continue to hold the largest market share in the energy drink production despite diminished growth. DUBLIN--(BUSINESS WIRE)--The "State of the Industry: Energy Drinks in the U.S. (9th Edition)" report has been added to ResearchAndMarkets.com's offering. Energy drinks may promise a boost, but experts are increasingly concerned that their cocktails of ingredients could have unintended health risks. It’s common to see ingredients like Vitamin B, ginseng, and Taurine included in these beverages. Some drinks are are designed and marketed with ingredients that will help improve recovery during a workout. Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. 5% of adults are considered heavy users consuming 5-7 times per month. 2% of energy drinks are consumed by adults 10 or more times a month. Related Reading: 27 Meal Kit Industry Statistics and Consumption Trends. Most traditional soda drinkers have looked the other way and found energy drinks more beneficial than just thirst quenchers. (Investopedia), Older millennials are the primary consumers of the U.S. energy drinks/shots market according to a report, with 64 percent of the sample population consuming energy drinks. (Science Daily), Related Reading: 37 Soft Drink Industry Statistics and Alarming Consumption Trends, Energy drink consumers had a higher total caffeine intake compared to non-consumers among adolescents (227.0 mg vs 52.1 mg); young adults (278.7 mg vs 135.3 mg); and middle-aged adults (348.8 mg vs 219.0 mg) according to a study made in consecutive years.
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